EXCLUSIVE - Our First Physical Dog Store Announced!

Soho Poms are excited to announce our first flagship store is coming to Dunmow, Essex! 

This is a significant milestone for our brand, as we bring all the amazing products we have in our online store, to an amazing space you can visit and see for yourself.

Our new Dunmow store will house our globally recognised product collections alongside an in-house luxury grooming parlour, focused on grooming, nutrition, and overall dog health and wellbeing. We are really providing the whole package for this new location.

What to expect in our new store

We’re committed to making sure that our physical store provides a bespoke and supportive  all-round experience for you and your furry friend. 

Each location will include:

• Curated product collections - Explore our finest online collections in person, so you can choose the most comfortable, stylish, and durable products around.

• Luxury grooming parlours - Professional grooming services with a focus on coat health, skin care, and nutrition advice. These grooming sessions have been designed for dogs who deserve gentle, expert handling.

• Expert guidance from our team - Get help and sizing support so you know if clothes, collars, harnesses, and dog carriers fit properly. You can also have product demonstrations, and receive bespoke recommendations. We understand what small dog parents really need!

• Community space - Our stores will be a welcoming environment to connect with other dog enthusiasts, ask questions, and feel supported to make choices with your dog in mind.

This is just the beginning…

Dunmow is the first step in a broader rollout of physical stores across 2026, as we are planning to bring pawsome stores with premium dog essentials and in-house grooming services to communities nationwide - with this store being the first step on our journey. 

Each location will maintain the same commitment to quality, comfort, and welfare that has defined us since the beginning!

So, keep a lookout for further town, city, and village locations openings throughout the year - there may be one near you!